Everyone is online. We are living in the digital age and the battlefield for small businesses has shifted to the online realm. Having a website is no longer a luxury; it’s a necessity. A well-designed website serves as the command center for guerrilla marketing campaigns, acting as the hub for all online activities. Whether it’s social media, email marketing, advertising, or search engine optimization, a website is the linchpin that ties everything together.
Here are 5 guerrilla marketing tactics you need to implement today to make your website stand out from your competition.
1. Google Lighthouse Report
Google Lighthouse is an open-source, automated tool designed to improve the quality and performance of web pages. When a user runs Google Lighthouse, the tool simulates the loading and interaction of a web page on a mobile device or desktop. It then generates a comprehensive report, scoring the website in key areas such as performance, accessibility, best practices, SEO, and progressive web app capabilities. Each category receives a score out of 100, with actionable suggestions for improvement. The tool also provides detailed diagnostics, highlighting opportunities for enhancement.
Why is this important? Because Google is telling you exactly what they want to see to rank higher. Most people on searching on Google so build a website that Google loves. Here is the breakdown on the 5 key areas Google audits.
- Performance Optimization: Google Lighthouse evaluates a website’s loading speed and overall performance. With Google emphasizing page speed as a crucial ranking factor, monitoring and improving performance scores directly impact your website’s search engine visibility. Users demand fast-loading pages, and Google Lighthouse offers precise recommendations to boost your website’s speed and responsiveness.
- Enhanced User Experience: User experience is the cornerstone of online success. Google Lighthouse assesses various aspects, such as navigation, content accessibility, and interactivity, contributing to an enhanced user experience. By addressing the tool’s recommendations, you ensure that visitors have a seamless and enjoyable interaction with your website, fostering user satisfaction and loyalty.
- Accessibility Compliance: In an era of inclusivity, ensuring that your website is accessible to users with disabilities is not just ethical but also a legal requirement in many jurisdictions. Google Lighthouse evaluates your website’s accessibility and provides actionable insights to make it more inclusive. Achieving high accessibility scores not only broadens your audience but also aligns with evolving digital standards.
- SEO Best Practices: Visibility on search engine result pages is paramount for attracting organic traffic. Google Lighthouse evaluates your website’s adherence to SEO best practices, offering recommendations to optimize your content, meta tags, and overall site structure. Improving SEO scores enhances your website’s discoverability, driving more users to explore your digital domain.
- Continuous Improvement: The digital landscape is dynamic, with technology and user expectations evolving rapidly. Regularly monitoring Google Lighthouse allows you to stay ahead of the curve. By implementing suggested improvements and staying attuned to emerging trends, you ensure that your website remains competitive and resilient in the ever-changing online ecosystem.
2. Search Engine Optimization (SEO)
Invest time and resources into understanding SEO principles. Optimize your website’s content with relevant keywords, meta tags, and high-quality backlinks. This will enhance your website’s visibility on search engines, driving organic traffic. Start by researching key words in your space and make sure they are layered throughout your website. A strategy we talk about is to build a topical keyword map and build content for your website using your keywords.
3. Content
Move over cash, content is the new king in town! People love content which means Google loves content. If you want to stand out from your competitors you need to start creating content for your customers. One mistake people make when creating content is they start creating information around content their interested in, and ignore what their audience wants. When you are thinking about what type of content you should be developing first think about the questions your customers are asking. Try to answer your customers questions and Google will reward you handsomely for it.
4. Mobile Friendly Design
According to Sistrix: “64% of all Google searches are on a mobile device compared to 34% on desktop.” If your website isn’t optimized for mobile devices then you are missing out on a large opportunity. Thankfully today most website builders come out the box optimized for mobile devices. That being said, if you have an older website you might need to check and make sure your website is mobile friendly.
5. Website Analytics
Regularly analyze website traffic using tools like Google Analytics. Identify patterns, understand user behavior, and optimize your website accordingly. A data-driven approach ensures that your guerrilla marketing strategies evolve based on real-time insights. Guerrilla marketing is all about finding unique frugal ways to drive revenue into your business. You have to be able to measure what strategies are working and what strategies aren’t working, website analytics is the answer. You can then lean into your marketing tactics that are high converting and maximize profits.
Driving traffic to your website is not a one-time effort but an ongoing process that requires strategic planning and execution. By implementing these website strategies alongside your guerrilla marketing campaigns, you’ll not only increase the visibility of your small business but also create a dynamic digital hub that engages and captivates your target audience. Embrace the digital realm, adapt to evolving trends, and watch as your guerrilla marketing efforts flourish in the digital landscape.
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